As part of his online diary “My Boring Ass Life“, director Kevin Smith reproduces a recent New York Times article on his persona and the upcoming Clerks 2 movie. The article touches briefly on the various means of ‘marketing’ Smith employed to promote the movie:
He has been cultivating fans on the Web for years, using his production company’s site and his own online diary. In an ingenious new ploy, he has recorded a commentary for “Clerks II” that will be available for free download on iTunes, encouraging viewers to take their iPods to the theater for a second viewing. (Eventually the commentary will also be available on the official movie site, clerks2.com.)
Kevin Smith also employed the Web’s new fondness for video clips to great effect; cf. the large amount of Clerks 2 clips on YouTube.
